About Me

I am a senior public relations executive with over 30 years of experience.

History

I was born in the UK and first visited Hong Kong in 1984. I returned in 1991 and started my PR career in a local public relations firm but wanted proper regional experience rather than learning behind a desk, so I packed up and moved to Malaysia and joined a firm there in 1995. Four years later, I returned to Hong Kong for good.

Founder of Eight PR

Established in 2021, Eight PR is the best boutique PR agency in Hong Kong, China. We focus on technology, law, logistics, and wealth PR, marketing communications, writing, and corporate introductions.

Frequent China Visitor

I first visited China in 1987 traveling by train from Hong Kong to Guangzhou, then didn't go back for several years. These days, I visit frequently.

eBook Author

I have written and self-published ebooks on PR which are available in online bookstores and libraries.

Tech

I'm a self-confessed lover of all things tech, both B2B and B2C and, once upon a time, used to build my own gaming rigs. Then I switched to Mac and never went back.

Zoo Keeper

Two dogs (Freddy and Freckles), and three cats (Munchkin, Smudge and BaoBao).

Driving

The HKSAR Government introduced this terrific initiative in July 2023 of Hong Kong plated cars being able to travel into (and only) the Greater Bay Area without the need of a China number plate. As long as the driver has a Hong Kong Driving Licence (I do), a China driving licence (yes), a valid visa (yes), a HK registered car (tick), a Hong Kong-Zhuhai-Macao bridge permit (yes), China driving insurance (yes), road tax (yes), then you can apply for the scheme and drive in China!

Blogs

In 2021, I wrote about AI in PR and the tools for PR and marketing pros under www.prtechtools.com. It's dormant currently.

Funds Sniper Ambassador

In a personal capacity, I promote Funds Sniper, a search engine for easy, economical access to 18,000 private equity & venture capital funds and 20,000 contacts. Use code: amb-ogFFA for a discount.

The Good Book

I've written a book of fiction and it's going through the final stages of editing. Taken 9 years so far.

Radio Producer

I work part-time as a radio producer for a business programme. Learning something new is exhilarating as is having two hats.

Executive Profile

Ivan Theodoulou

Founder and CEO, Eight Public Relations

Ivan Theodoulou is a seasoned public relations executive with over 30 years of expertise in PR strategy, media relations, and integrated campaigns throughout Asia Pacific, specializing in the technology, corporate, and legal sectors. As the Founder and CEO of Eight Public Relations, Ivan has spearheaded successful campaigns for global brands such as Callsign, Kroll, Palo Alto Networks, and Charles Russell Speechlys, providing strategic counsel and thought leadership to C-suite executives.

A skilled communicator and digital marketing expert, Ivan excels in stakeholder engagement, reputation management, and end-to-end campaign execution. His leadership has consistently delivered measurable ROI, strengthened client visibility, and fostered long-term industry partnerships.

Based in Hong Kong, Ivan combines deep cross-cultural insights with extensive experience in navigating complex media landscapes, ensuring impactful results for his clients. A frequent traveler to China, particularly the Greater Bay Area, Ivan brings a global perspective to his work, making him a trusted advisor.