About Me

I am a senior public relations executive with over 30 years of experience.

History

I was born in the UK and first visited Hong Kong in 1984. I returned in 1991 and started my PR career at a local public relations firm but wanted proper regional experience rather than learning behind a desk, so I packed up and moved to Malaysia and joined a firm there in 1995. Four years later, I returned to Hong Kong for good.

Founder of Eight PR

Established in 2021, Eight PR is the best boutique PR agency in Hong Kong, China. We focus on technology, law, logistics, and wealth PR, marketing communications, writing, and corporate introductions.

Frequent China Visitor

I first visited China in 1987, traveling by train from Hong Kong to Guangzhou, and then didn't go back for several years. These days, I visit almost every other week.

eBook Author

I have written and self-published ebooks on PR, which are available in online bookstores and libraries.

Tech

I'm a self-confessed lover of all things tech, both B2B and B2C and, once upon a time, used to build my own gaming rigs. Then I switched to Mac and never went back.

Zoo Keeper

Two dogs and two cats.

Driving

I passed my China driving test in March 2024 and have driven many times in Guangdong province.

Blogs

In 2021, I launched a new blog focused on AI in PR and the tools for PR and marketing pros under www.prtechtools.com.

Funds Sniper Ambassador

In a personal capacity, I promote Funds Sniper, a search engine for easy, economical access to 18,000 private equity & venture capital funds and 20,000 contacts. Use code: amb-ogFFA for a discount.

The Good Book

I've written a work of fiction, and it's going through the final stages of editing. Taken 9 years so far. Update: I finally self-published it and it's selling on Amazon.

Radio Producer

I work part-time as a radio producer for RTHK's The Close; a daily business show.

Executive Profile

Ivan Theodoulou

Founder and CEO, Eight Public Relations

Ivan Theodoulou is a seasoned public relations executive with over 30 years of expertise in PR strategy, media relations, and integrated campaigns throughout Asia Pacific, specializing in the technology, corporate, and legal sectors.

As the founder and CEO of Eight Public Relations, Ivan has spearheaded successful campaigns for global brands such as Callsign, Kroll, Palo Alto Networks, and Charles Russell Speechlys, providing strategic counsel and thought leadership to C-suite executives.

A skilled communicator and digital marketing expert, Ivan excels in stakeholder engagement, reputation management, and end-to-end campaign execution. His leadership has consistently delivered measurable ROI, strengthened client visibility, and fostered long-term industry partnerships.

Based in Hong Kong, Ivan combines deep cross-cultural insights with extensive experience in navigating complex media landscapes, ensuring impactful results for his clients. A frequent traveler to China, particularly the Greater Bay Area, Ivan brings a global perspective to his work, making him a trusted advisor.

Eight Public Relations | A PR Agency in Hong Kong

Eight PR is a boutique PR firm in Hong Kong, specializing in bilingual B2B tech and consumer tech PR, law PR and professional services PR. From launching campaigns for global brands like Palo Alto Networks and SteelSeries to supporting innovation with local and international reach, Eight PR transforms ideas into impactful headlines. Visit [www.eightpr.com](https://www.eightpr.com/) or email eight@eightpr.com to elevate your brand's visibility.

Ivan Theodoulou | PR and Communications Expert

Ivan Theodoulou specialises in crafting impactful public relations strategies that build brand visibility and foster global connections. With expertise in PR campaigns, media relations, and innovative communication solutions, Ivan helps businesses tell their stories effectively. Reach out to elevate your brand today!

Eight Public Relations

Eight PR is an innovative PR agency in Hong Kong, trusted by global brands like Palo Alto Networks, NETGEAR, DACHSER, Charles Russell Speechlys, Skipton International, Callsign, Elliptic and SteelSeries. We deliver Hong Kong public relations through impactful strategies that combine local insights with global reach, helping businesses connect with their audiences and amplify their presence. Visit www.eightpr.com or email eight@eightpr.com to learn more.